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It’s nearly impossible to adequately promote your book without the use of social media. Your readers and fans visit FaceBook, Twitter, Instagram and others everyday. Of course, you would be foolish if you didn’t meet them there. Ah, but when you do, make sure that you avoid these critical social media mistakes.

1. Posting without a purpose
Before you post anything on Twitter, FaceBook or any other social site, you must ask yourself the simple one-word question: Why? 

In other words, why am I about to Tweet this message? How does it fit into my overall branding strategy? 

If your primary goal is to win speaking engagements and you regularly tweet about your favorite football team, then there needs to be a connection between the two. Otherwise, it’s a waste of time.

When you post with a purpose, your posts become focused and beneficial for your intended audience. Do that enough, and you will achieve your goals.

2. Selling your book
Imagine sitting at your dinner table when the phone rings. Yeah, it’s another telemarketer. 

How do you feel? 

Angry? 
Frustrated? 
Annoyed?

Yeah, like you, people don’t want to be interrupted, and they don’t want to be sold stuff on their social media feed

So, don’t do it. 

Instead, be relentless about adding value. For example, if you write about romance, offer tips on how couples can be romantic after Valentine’s Day has long gone. 

Let’s say that you write about presentations. Offer a critique of a State of the Union address or some other event. You can spread these tips out over many Tweets or FaceBook posts, for example.

Now, one final note: Whatever you do, make sure that it’s part of a bigger branding strategy.

3. Not being personal
Sometimes fans don’t want to hear or read about your book. Sometimes, they want to know about you. So, get personal. 

Here’s how: Let’s say that the worst storm in 22-years hits your town, and your power goes out. Share how you felt. Talk about your fears. Explain how this time made you appreciate the simple things in life. Talk about how it affected your writing. Yeah, real stuff, man.

Here’s the deal, my friend. Fans want to know who you are. They want to know you are like as a person. Well, the best way to answer this question is by sharing the real you. 

4. Frequently changing your voice
Your social media voice must match your brand personality. If you are serious, then make your Tweets,
FaceBook posts, and Instagram updates serious. If you are naturally comedic, then be comedic. But don’t be schizophrenic. Brands need to be consistent in order to stick.

There they are.

Now, go brand like a boss.

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