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Book Cover Design: When Less Really Is More

Perhaps you’ve read or seen this ominous line before: We are not interested in the good of others; we are interested solely in power. Yeah, it is from George Orwell’s Nineteen Eighty-Four. As you may remember, the book chronicled the Inner Party’s...

How to Select A Bestselling Book Title In 10-minutes or Less

Recently an author approached me with a common issue: besides her family and really good friends, she didn’t sell a single book. Nope. Not a single one. Oh, and she’s written three books. Sounds familiar? If it does, keep reading and learn how to fix this problem once and for all.

How Bestselling Authors Attract the Right Audience Every Time. And It Has Everything to Do with This Little Gecko.

Quickly. What do you think when you see the little gecko on television? Of course, you think GEICO.

In the world of branding, we call this brand association. You associate some character or symbol with a word, name or what have you, and it immediately reminds you of a company, product, person or service. Besides, who can remember GEICO anyway?

10 Ways Authors Can Be Happy in 10 Minutes or Less

A few years ago, my wife and I were visiting her mother in Augusta, Georgia. I decided to walk into the kitchen to grab a glass of water. Just as I entered, I bumped into a table with about three days worth of junk mail and flyers from various senior events scattered...

3 Branding Mistakes Authors Make that Hurt Book Sales

You’ve probably seen the experiment where testers are asked to select the best wine from two unlabeled bottles. One bottle contains a very expensive wine, and the other is, well, cheap.

Of course, the cheap wine wins. Yet, we don’t change our habits even though we’re presented with definitive proof. We still buy the more expensive, branded wines.

Why?

4 Social Media Traps Authors Must Avoid Like the Plague

It’s nearly impossible to adequately promote your book without the use of social media. Your readers and fans visit FaceBook, Twitter, Instagram and others everyday. Of course, you would be foolish if you didn’t meet them there. Ah, but when you do, make sure that you avoid these critical social media mistakes.

Book Cover Design: When Less Really Is More

Book Cover Design: When Less Really Is More

Perhaps you’ve read or seen this ominous line before: We are not interested in the good of others; we are interested solely in power. Yeah, it is from George Orwell’s Nineteen Eighty-Four. As you may remember, the book chronicled the Inner Party’s...
4 Key Questions To Ask And Answer About Your Author Brand

4 Key Questions To Ask And Answer About Your Author Brand

Here’s the simple truth: personal brands command higher consulting and speaking fees, get referred more, hassle less over price and is respected by their peers. As a consultant, real estate professional, dentist, attorney or sales representative, having a...
How to Select A Bestselling Book Title In 10-minutes or Less

How to Select A Bestselling Book Title In 10-minutes or Less

Recently an author approached me with a common issue: besides her family and really good friends, she didn’t sell a single book. Nope. Not a single one. Oh, and she’s written three books. Sounds familiar? If it does, keep reading and learn how to fix this problem once and for all.

10 Ways Authors Can Be Happy in 10 Minutes or Less

10 Ways Authors Can Be Happy in 10 Minutes or Less

A few years ago, my wife and I were visiting her mother in Augusta, Georgia. I decided to walk into the kitchen to grab a glass of water. Just as I entered, I bumped into a table with about three days worth of junk mail and flyers from various senior events scattered...
3 Branding Mistakes Authors Make that Hurt Book Sales

3 Branding Mistakes Authors Make that Hurt Book Sales

You’ve probably seen the experiment where testers are asked to select the best wine from two unlabeled bottles. One bottle contains a very expensive wine, and the other is, well, cheap.

Of course, the cheap wine wins. Yet, we don’t change our habits even though we’re presented with definitive proof. We still buy the more expensive, branded wines.

Why?

4 Social Media Traps Authors Must Avoid Like the Plague

4 Social Media Traps Authors Must Avoid Like the Plague

It’s nearly impossible to adequately promote your book without the use of social media. Your readers and fans visit FaceBook, Twitter, Instagram and others everyday. Of course, you would be foolish if you didn’t meet them there. Ah, but when you do, make sure that you avoid these critical social media mistakes.

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